Pretzels Los Angeles

West Coast Pretzels Brings a Taste of Philly to L.A.

A nostalgic Philly native brings the soft pretzels of his youth to L.A. Now the Studio City resident runs delivery-only West Coast Pretzels.

Soft pretzels are practically a birthright in Philadelphia and nearby Pennsylvania Dutch country but have largely been absent in L.A.—until now. Philly native and Studio City resident Kevin Bricklin describes his delivery-only business, West Coast Pretzels, as “the first and only soft pretzel bakery in L.A.” His pretzels stand out not just because the product is a rarity in this neck of the woods but due to their high quality.

Kevin, who bakes at his home with all the necessary permits, makes three types of pretzels—all combining chewy coats with soft centers. Varieties include single and double twists and a version coated with a crust of sharp, molten Cheddar Jack cheese.

He consulted with two successful pretzel bakers over the past two years: one person in Germany and another in Philly who’s been in business since 1965. Kevin soaked up their knowledge and ultimately settled on a vegan pretzel that avoids butter and olive oil but still delivers the style’s signature soft chew.

For now West Coast Pretzels is limited to Saturday bakes and deliveries, since Kevin still has a day job as a licensing executive at Warner Bros. His hope is that sales will eventually warrant retail locations. Order here.

 

More Stories

Ventura Blvd's Most Eligible Party

Ventura Blvd magazine celebrated the launch of their Most Eligible issue with guests at Fleming's Prime Steakhouse & Bar in Woodland Hills. Sponsors included Mercedes-Benz of Encino and AuraVie Skincare. Photography by Emad Asfoury, LA Color Studios

Eat & Drink

Thai Adventure

The meaning and mission of Now on 9 is not immediately clear, but look closer and the story behind the modern Valley Village Thai restaurant is revealed. What is the significance of the number 9? Bangkok native Natalie Suchartnitkul has always embraced 9, which is a lucky number in Thailand. Beloved King Bhumibol Adulyadej, who […]

Eat & Drink

Italian Dining Destination Opens in Westlake

Giardino, a new Italian dining destination, just opened in Westlake courtesy of seasoned restaurateurs Giorgio Pierangeli (Sherman Oaks’ OlivA, Brentwood’s Pecorino and Newbury Park's Local Table) and Matteo Carletti (Calabasas' Toscanova) in the former Plug Nickel. Helming the kitchen is chef Francesco Pesce (Crudo in Santa Barbara and London’s Michelin-starred Locanda Locatelli). All three are from the Marche region in Italy—which in turn is the […]