Now in its eighth year, the high-end lifestyle brand Ventura Blvd features Ventura Blvd magazine, ourventurablvd.com, weekly subscriber emails, VB’s The Sauce and VB Weekender. Ventura Blvd is owned by The Golden State Company, whose media division operates a network of multichannel brands including GoldenState.is, Southbay magazine and Gentry magazine. Golden State also owns and operates Moon Tide, a full-service advertising agency and branded content studio.
Share a bit about your job and what you love about it.
Linda: “As editor of Ventura Blvd magazine, I curate the mix of editorial content—lifestyle, people, food, art, fashion, home décor—to create an enlightening, entertaining publication. I love that I have met so many people over the past eight years through working on the magazine who are now close friends. Just a total surprise—and delight.”
Sue: “As senior media solutions manager, I partner with a variety of businesses to create custom advertising campaigns utilizing print, digital and social media. It’s so gratifying to build strong relationships with clients and watch their companies flourish. It’s also wonderful to have a great sense of camaraderie with the people I work with.”
Robin: “As publisher, I manage advertising sales, spearhead marketing ideas and make sure the magazine is healthy financially. I love being a community connector. Not only do I live here, I am a part of bringing the most up-to-date information to our readers.”
What is your favorite thing about living in the Valley?
Linda: “I can let my hair down. There is an un-fanciness and lack of pretention here. When I’m driving up the 405, as soon as I see the Sepulveda Pass and come up over that hill, I let out a sigh of relief. I’m home.”
What do you love discovering in the Valley?
Sue: “I love finding small ‘music industry hangs’ where music heavyweights go to hear great music or jam when they finish a studio session or gig. The Baked Potato in Studio City has always been a popular choice, and my new favorites are Vibrato on Beverly Glen and The Write-off Room in Woodland Hills.
How has the Valley changed in recent years?
Robin: “The Valley has become a booming region of LA that has everything a person could want or need. No need to head over the hill—we have our own award-winning restaurants, fantastic national and local retail stores, museums and a fantastic performing arts center.”