Nicole Basseri &
Steamer Cleaners has been offering dry cleaning, laundry and tailoring services to Valley customers since 1987. Owners Nicole and Shahrokh Basseri met at a dry-cleaning establishment, married and started their business together. Prior to that, Nicole graduated from the University of California, Santa Barbara with a degree in sociology and worked in medical sales for more than 30 years. Their daughter, Ariana, was born into the industry and has been a part of Steamer Cleaners her entire life. She studied marketing and creative writing at Emerson College in Boston and works as a comedian, script consultant and writer.
How do you find time to fit it all in?
We “delegate” the less fun business tasks, aka things we don’t want to do, to Shahrokh!
Tell us your favorite quote.
“When I walk into a room, I know that everyone in it loves me. I just don’t expect them to realize it yet.” — Byron Katie
What role does your family play in your career?
Ariana: My family IS my career. There isn’t a day that goes by without expressing to my bosses (I call them Mommy and Daddy) how much I love them. If they weren’t my parents, I think I would have chosen diamonds over dry cleaning. But that’s just me!
What are some of your favorite ways to stay grounded?
Ariana: As a modern woman living in Los Angeles, I’m on a strict therapy schedule. My favorite lesson that works for grounding is the thought model! You’re so lucky! This is free, previously expensive advice: Thoughts > Feelings > Actions > Results. Change your thoughts to grounded positive thoughts, and you’ll see correlating results. Your beautiful brain is powerful. Also yoga and meditation. Duh.
In what ways do you give back to your community?
Nicole: Serving our community has always been at the forefront of Steamer Cleaners. We have a standing offer to dry clean an interview outfit for a job interview if you are unemployed. This is accompanied by tips from my experiences teaching interview skills within the corporate world. Steamer Cleaners supports Casa Treatment Center for women recovering from addiction, and we are all are proud members of the Rotary Club of San Marino.
The sparkliest philanthropy we do is getting teens ready for prom. We have gathered hundreds of dresses and suits for The Princess Project. We recently collected and tailored prom outfits for teens at CHAMPS Charter High School of the Arts. To continue our passion for looking fabulous at prom, we worked with the Chris Paul Family Foundation doing prom outfit perfecting for a local orphanage.