Laura Rugetti

BeautyCan is a salon that offers waxing, spray tans, lash extensions, makeup, hair extensions, color, cuts and keratin treatments. Owner Laura Rugetti has been a hairdresser for the past 13 years. She attended Marinello Schools of Beauty and assisted several well-known stylists and colorists in Beverly Hills before opening BeautyCan in 2015.

How did you come up with the name of your business?

“My salon was originally in an Airstream! It was ‘the beauty can’ that traveled to clients. But then we got so busy, we had to create a bigger space. Now we have 20 stations in our salon!”

What changes have you made due to COVID-19?

“When the COVID-19 shutdown first happened, we immediately shut down and then three months later opened again. Then we were told we could only do hair outside—which, in this heat, you just can’t. We are having a difficult time with this, although we are grateful to still be open. COVID-19 has definitely hurt our industry. Every day a salon has to close their doors for good, because it’s not affordable.”

What is your #1 piece of advice during this unprecedented time?

“We are all in this together, and we will make it through. The best advice I can give a female entrepreneur: Don’t give up. It’s hard in the beginning, but hang in there.”

Give us a few tips for finding work/life balance.

“If anyone knows balancing work and life, it’s me! Let me tell you: It’s not easy, but it’s achievable. The key is to not let work run your life. Work is fun for me, and it’s my passion. I love making people feel good about themselves, but you also need a happy medium—and that is balancing your family and work. The key is: Don’t bring your work home with you. When you get home, devote your time to your family and yourself.”

Has motherhood made you a better entrepreneur?

“Being a mom made me a better person! I love being a mom boss so I can show my kids you be anything you want to be in this world.”

How do you give back to your community?

“We love doing charity events and have done them for cancer awareness and for new businesses that need our help. We also donate money to schools.”