Realtor® Elle Jones has worked in real estate since 2006 when she sold her first house—all cash—in the first week of having her license. She joined Keller Williams in 2015 and the Harma Real Estate team in 2018. Elle specializes in the southwest and southeast parts of the San Fernando Valley, including Sherman Oaks where she lives and is raising her three kids.
What do you love most about your job?
“I love real estate—it’s my life! If I had to pick just one thing I love most about real estate, I would have to say the relationships I’ve built over the years with clients, my broker-mentor-friend Harma Hartouni, colleagues and other agents. Some of my clients have become my closest friends, and I am grateful they are an integral part of my life.”
What are the benefits of a career in real estate?
“You can build your own wealth. The only ceiling is the one you create. If you see real estate as a real business, you will do great. Real estate will give you the value you give it! People always ask me what is the secret to my success. I’d credit my innate energy and positive outlook on life. And I truly believe in the old adage ‘When you do what you love, you never work another day in your life!’”
Speak about the flexibility required to be successful in this industry.
“As a successful real estate agent, you must be flexible with every client, seller, buyer or investor. With every listing appointment I go on, I come from a place of curiosity. I’ve learned that when you are genuinely curious about the person you are talking with, you get to know the person on a deeper level—which allows you to truly assist them in selling their home.
On the other hand, in the real estate industry as it pertains to the day-to-day work schedule, there is not much flexibility. Successful real estate agents time-block and have a strict schedule. Time management and leveraging your team and systems are what separate the monarchs of real estate.”
What is your agency known for?
“Building top-producing agents and creating an atmosphere of family. Harma Real Estate | Keller Williams Encino-Sherman Oaks was the highest-producing office of all time in 2020 and 2021. We closed more than $2 billion in sales. Congratulations to our team on reaching this amazing and epic milestone and achievement.”
DRE # 01724595