Gene Rubinstein became interested in medicine while a senior at Agoura High School. He participated in cadaver dissections as part of an anatomy program, and it was then that he decided to pursue medicine as a career. He studied biology at UCLA and earned his medical degree at Boston University School of Medicine. Today Dr. Rubinstein is a board-certified dermatologist who has been in practice for 16 years.
What is the philosophy of Dermatology and Laser Centre?
“To provide the best individualized service to patients using cutting-edge, effective technology in a friendly and professional environment.”
How does your practice differ from others?
“We strive to be the go-to dermatology practice for all of our patients, their friends and their families. We now offer a variety of digital tools that allow our busy patients better access to our providers; mole-mapping technology, which allows us to photograph the entire body and digitally compare it on future visits to analyze changes in moles and any new moles; and virtual biopsies using a confocal microscope to digitally analyze many lesions without cutting. These tools are the future of dermatology, and we are excited to be a part of it.”
What is your specific area of expertise?
“I treat a wide spectrum of patients. On the medical side, I specialize in the treatment of dermatologic conditions such as psoriasis and atopic dermatitis. I lecture about the treatments of skin problems to dermatologists and other physicians. I also see many patients for skin exams for the detection of atypical moles and skin cancers. If I find a skin cancer, I perform surgery, including Mohs surgery, to treat the cancer.
On the cosmetic side I have expertise in lasers and use many in my practice. I have also lectured about lasers for pigmentation, resurfacing and tattoo removal at conferences to physicians and physician assistants. With respect to neuromodulators and fillers, I have had a very busy practice and have performed many procedures from the earliest time they were available.”
How would patients describe your approach?
“My approach is intensely personal. I want to know who my patients are, their interests and what they do because it allows me to treat them better and leads to better outcomes. Good communication is also important. I make it a point for any patient concern to be answered promptly.”
How has your practice adapted to the COVID-19 pandemic?
“We have implemented strict safety protocols to help our patients and staff stay safe during this health crisis. In addition to an abundance of PPE that we provide our staff, we adjusted our schedule to ensure limited waiting time and adherence to social distancing guidelines. We began offering telemedicine more than a year before the pandemic, and we continue to offer this valuable service to our patients who require nonprocedural care. This is especially helpful for our elderly patients who can get medication management or diagnosis and treatment of rashes and other skin conditions without needing to come in to the office. Switching many routine visits to telemedicine helps us accommodate a slower in-person pace to help comply with the new protocols.”
Tell us about the heroes on your team.
“As a medical practice, our responsibilities to provide medical care did not change when the pandemic hit. A small team of our hero employees worked tirelessly to keep providing care to our patients with urgent needs. I would like to recognize Jessica Kramer, PA, Heather Hedrick, Michelle Cruz, Marine Kasabyan, Lisette Torres, Glenna Moreno, Linda Fiscina and Ethan Hedrick for their dedication in this extreme situation. Taking turns working in person and remotely, this team provided virtual care and addressed the needs of our patients who were appreciative and understanding as we all navigated through the circumstances.”
What are you grateful for today?
“We are grateful to be able to bring back our exceptional team of employees and providers and continue to offer our patients all the care and services as we did before the pandemic. We plan on creating a new normal that is even better and stronger than before.”
What products do your patients like most?
“We offer a full line of RUBINSTEIN | MD skin care products in our office and through our website. These products are very popular with our patients all the time, but especially during the quarantine because our patients were able to maintain their skin from home. Products like Skin Renewal Pads continue to be particularly popular as we await the return of our in-office facials and peels.”
How do you give back?
“I am on volunteer faculty at the Department of Dermatology at the Veteran Administration Hospital at West L.A. There I teach UCLA dermatology residents as a clinical instructor. I also teach medical residents from USC and physician assistant students from Stanford.”
What do you do off the clock?
“The guitar my parents gave me for my 14th birthday really got me excited about music. I studied jazz and rock guitar and have played in musical groups since that time. For me, music is more than just a hobby. I consider it a creative outlet that complements my work.”