L to R Above: Marlene Geibelson, Dayna Campbell and Jackie Campbell at a client’s home in Encino
A quintessential Valley girl, Encino native Dayna Campbell graduated from California State University, Northridge. For more than 20 years she worked as an event planner for various firms, orchestrating large-scale events for corporate clients in the entertainment industry and for private clients around the world. After marrying and starting a family, Dayna left the corporate world and since 2015 has worked as a licensed Realtor—partnering with her mom, Marlene Geibelson. She also manages sales and business development for Knudtson Building Maintenance, a Sherman Oaks commercial cleaning company owned by her mother-in-law, Jackie Campbell.
How do you ensure that your businesses are successful?
Regardless of whether I’m negotiating an escrow or managing the details of a complex move-out cleaning for a home about to be put up for sale, the human connection is key to making those endeavors successful. So much is done remotely and electronically, yet we humans still yearn for that connection. A smile exchanged, a wink, a little eyebrow raising or sharing a personal account—those connections make a world of difference. Some Realtors simply want to make a deal. I am about relationships—planting seeds and cultivating a garden.
How does being a career woman play into motherhood?
I believe I am setting a great example for my daughter. She hears me on the phone with clients, sees the workload I manage and that I still find time to exercise, eat healthy and carve out quality time with loved ones.
Who has been your role model?
Both my mom and mother-in-law are my role models; both launched careers after their divorces to provide for themselves and their families. They have navigated difficult times in their lives and turned lemons into lemonade. I’ve learned so much from them.
How do you balance work and play?
Discipline is key. I was a serious ballerina as a child and young adult. I had to put in the time, which often meant sacrificing social plans and missing important events. Nowadays I ensure my playtime gets equal billing. To perform optimally, it is essential to prioritize the things in life that center me.
What is the best advice you have been given?
Be your own advocate. Fight for what you want, what you believe in and what you think you deserve.
What’s one thing that most people don’t know about you?
I’ve climbed to the highest peak in Africa: Mount Kilimanjaro.
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