Joanna Perlman & David Itzikman, Owners
“We truly believe serene, outdoor spaces can not only improve your quality of life but give you longevity and better health.”
Living Green Designs & Lifestyle is a full-service landscape company handling design, installation and maintenance for homes and commercial properties around Southern California. Owners Joanna Perlman and David Itzikman are a unique team bringing great design and efficient execution to any type of landscaping project. They are well-versed in all types of low-maintenance and low-water plants to fit any design palette. Joanna has worked in interior design and project management for hotels, such as The Hotel Angeleno, and high-end residences for more than a decade. David has a finance and development background and a great love for plants; he farms and grows many of the plants Living Green uses for its projects. David’s design talent was acknowledged when he achieved the “Top 10 Golf Course Design in the U.S.”
What would you like potential clients to know about you?
“We are on the cutting edge of landscape design, and our execution is like no other. We are very efficient in the way that we work—considering the client’s budget, vision and use of space. We have a large pool of highly skilled masons and contractors who we work with, depending on the scope of the project. We can handle any size—from small backyards to large commercial projects.”
What’s most rewarding about your work?
“Creating beautiful places for people to enjoy and transform. We truly believe serene outdoor spaces not only improve your quality of life but give you longevity and better health. A place to unwind is so vital in this day and age, and to give that to our clients is our greatest reward. We’ve actually created a small taste of our designs available for purchase at gardenofsucculents.com.”
Who is your typical client?
“A homeowner desiring a beautiful outdoor living space. Many are looking to create outdoor living rooms, firepits, and sacred spaces. Many people have put their resources into the interiors, and now they’re looking to transform the outside to match the high-end interior of their home.”
How do you stay on top of the latest trends and advances in your field?
“We are fortunate to be very busy, and our clients want the best—so we’re constantly educating ourselves. We are frequently brought in on a consulting basis for resorts and commercial projects, which allows us to collaborate with world-class architects, designers and builders.”
They’re roadside attractions.